GA4 setup and cleanup
Events, conversions, page views, form interactions, click tracking, ecommerce events, and basic account hygiene.
Analytics & Tracking
Available for contract web work at $55/hr
Analytics and Tracking Support at $55/hr
GA4, Google Tag Manager, pixels, form tracking, conversion tracking, event verification, campaign tracking, ecommerce tracking, and cleanup when the numbers cannot be trusted.
Who this is for
Tracking that needs verification
This is for businesses and agencies that need tracking installed, cleaned up, verified, or debugged. The goal is not a pretty report. The goal is knowing whether important user actions are being measured correctly.
Simple hourly support $55/hr
Good for quick fixes, small projects, cleanup work, ongoing support, and agency overflow when the work is clear.
When this work starts from a visible symptom, the troubleshooting path may look more like tracking scripts and pixels or forms and modals not working before it becomes a clean service request.
Analytics & Tracking often overlaps with Landing Pages when the same site, template, workflow, or backlog touches more than one service. The technical layer may involve GA4 / GTM once the first issue is reproduced.
If the request grows beyond this page, compare Technical SEO or go back to the Website Services hub to route the work by symptom, platform, SEO need, tracking issue, or launch task.
Details
When your data cannot be trusted
Tracking breaks quietly. Forms change. Thank-you pages disappear. GTM containers get messy. Events fire twice. Pixels never load. Ecommerce events miss data. Campaign URLs are inconsistent. The result is a dashboard nobody fully trusts.
- GA4 support
- Google Tag Manager support
- Form and conversion tracking
- Pixel and script placement
- Event verification
- Campaign tracking
- Ecommerce tracking support
Practical support
Tracking support tasks
Google Tag Manager
Tags, triggers, variables, preview testing, duplicate cleanup, container review, and safer script placement.
Forms and conversions
Contact forms, quote forms, thank-you pages, hidden fields, CRM handoff, lead source capture, and notification checks.
Pixels and scripts
Ad pixels, remarketing tags, chat widgets, third-party scripts, and placement that does not wreck the page.
Campaign tracking
UTM cleanup, paid campaign tracking, landing page measurement, source/medium consistency, and practical QA.
Debugging and verification
Browser tools, preview modes, event inspection, network checks, and clear notes about what fires and what does not.
Practical support
Tracking problems usually connect to
GA4 and GTM integrity
When events are missing, duplicated, or mislabeled, the work becomes measurement integrity across GA4 and Tag Manager.
View GA4/GTM helpDisconnected systems
If leads, dashboards, CRMs, or ecommerce numbers disagree, start by mapping the flow from action to destination.
Read the data flow guideAPI handoffs
Forms, CRMs, webhooks, hidden fields, and payload issues can make tracking work overlap with integrations.
View API integration helpLanding page measurement
Campaign pages need forms, click tracking, conversion events, UTMs, and verification before they launch.
View landing page helpPractical support
Install, troubleshoot, and verify
The useful tracking work is not just dropping in a snippet. It is making sure the snippet fires in the right place, sends the right data, avoids duplicates, and reflects the action the business actually cares about.
No overpromising
What this service is and is not
This is practical contract execution. The Web Guy can inspect the site, make changes, troubleshoot issues, explain tradeoffs, and keep work moving. Some problems depend on hosting, platform limits, third-party tools, access, business requirements, or existing code quality.
- Clear hourly rate
- Plain updates
- No fake guarantees
- No unlimited flat-fee work
- No pretending every issue is simple
Analytics & Tracking fit
Where Analytics & Tracking usually connects next
These links point to nearby services and skills that often become part of the same real website request.
GA4 / GTM Measurement integrity supports analytics tracking, landing pages, ecommerce support, technical SEO, and agency reporting work.
Production Debugging Production debugging supports website fixes, API integrations, analytics cleanup, security/hosting reliability, and agency overflow work.
Landing Page Development Landing pages for real offers: service pages, local SEO pages, campaign pages, paid traffic pages, lead-gen pages, and quick launches that need clean structure instead of decorative fluff.
Technical SEO Implementation SEO audits are useful. They are also easy to ignore when nobody has time to touch the site. The Web Guy helps turn crawl notes, audit spreadsheets, and SEO recommendations into actual website changes.
Topical support
Analytics & Tracking connects to nearby website work
If this service is close but not the whole problem, these related pages help route the work by platform, symptom, technical task, or next practical step.
- Service hub
Website Services Use the full services hub when the problem crosses fixes, WordPress, SEO, tracking, ecommerce, speed, or ongoing support.
- Related service
Landing Page Development Analytics & Tracking often overlaps with landing pages when the work touches the same site, template, tracking, or technical backlog.
- Related service
Technical SEO Implementation Analytics & Tracking often overlaps with technical seo when the work touches the same site, template, tracking, or technical backlog.
- Related service
Ecommerce Website Support Analytics & Tracking often overlaps with ecommerce support when the work touches the same site, template, tracking, or technical backlog.
- Related skill
GA4 / GTM Measurement integrity supports analytics tracking, landing pages, ecommerce support, technical SEO, and agency reporting work.
- Related skill
Production Debugging Production debugging supports website fixes, API integrations, analytics cleanup, security/hosting reliability, and agency overflow work.
- Related skill
Merchant Center Merchant Center and product data work supports ecommerce support, analytics tracking, technical SEO, schema, and Shopify/Liquid cleanup.
Fix Tracking
Send the URL, the task list, or the thing that keeps getting pushed off. The Web Guy will help turn it into actual website work.
FAQ
Analytics & Tracking questions
What does analytics & tracking cost?
Contract help for this work is billed at $55/hr when the task, site, and access are clear.
What should I send first?
Send the URL, what should happen, what is happening now, timeline, and any audit notes, screenshots, or task lists.
Can this be one-time or ongoing?
Yes. This can be a one-time fix, a small project, agency overflow, or part of ongoing webmaster/platform support.
What does The Web Guy avoid promising?
No fake guarantees, no unlimited flat-rate work, and no pretending every issue is simple before the site is reviewed.