GA4 setup and cleanup
Events, conversions, page views, form interactions, click tracking, ecommerce events, and basic account hygiene.
Analytics & Tracking
Available for contract web work at $55/hr
Analytics and Tracking Support at $55/hr
GA4, Google Tag Manager, pixels, form tracking, conversion tracking, event verification, campaign tracking, ecommerce tracking, and cleanup when the numbers cannot be trusted.
Analytics & Tracking fit
Tracking that needs verification
This is for businesses and agencies that need tracking installed, cleaned up, verified, or debugged. The goal is not a pretty report. The goal is knowing whether important user actions are being measured correctly.
Simple hourly support $55/hr
Good for quick fixes, small projects, cleanup work, ongoing support, and agency overflow when the work is clear.
When this work starts from a visible symptom, the troubleshooting path may look more like GTM form tracking for GA4, Google Ads conversion tracking not working, tracking scripts and pixels, forms and modals not working or topological relevance and vector SEO before it becomes a clean service request.
Analytics & Tracking often overlaps with AI-built site cleanup when the same site, template, workflow, or backlog touches more than one service. The technical layer may involve GA4 / GTM once the first issue is reproduced.
If the request grows beyond this page, compare Landing Pages or go back to the Website Services hub to route the work by symptom, platform, SEO need, tracking issue, or launch task.
Tracking proof
Proof of GA4, GTM, form, and conversion tracking cleanup
Tracking support is about making sure business actions are actually measured, not just installing another script.
- Measurement stack Cleaned up GA4, Google Tag Manager, Search Console, pixels, event tracking, conversion tracking, and ecommerce measurement.
- Lead-flow checks Fixed setups where traffic, form submissions, events, CRM handoffs, or conversions were not lining up with reality.
- Verification Verified tracking implementation with event testing, trigger checks, conversion checks, and reporting review so data was easier to trust.
Analytics & Tracking details
Analytics & Tracking scope, evidence, and next steps
Use this table to compare the parts of the service, note priority, and gather the right context before sending a request.
| When your data cannot be trusted | Tracking breaks quietly. Forms change. Thank-you pages disappear. GTM containers get messy. Events fire twice. Pixels never load. Ecommerce events miss data. Campaign URLs are inconsistent. The result is a dashboard nobody fully trusts. | GA4 support, Google Tag Manager support | Fix Tracking |
| Tracking support tasks | 6 related analytics & tracking items to review. | GA4 setup and cleanup, Google Tag Manager | Fix Tracking |
| Tracking problems usually connect to | 5 related analytics & tracking items to review. | GA4 and GTM integrity, Disconnected systems | Fix Tracking |
| GA4 and GTM installation, troubleshooting, and verification | The useful tracking work is not just dropping in a snippet. It is making sure the snippet fires in the right place, sends the right data, avoids duplicates, and reflects the action the business actually cares about. | URL, access context, screenshot, task list, or audit note | Fix Tracking |
Analytics & Tracking fit
When your data cannot be trusted
Tracking breaks quietly. Forms change. Thank-you pages disappear. GTM containers get messy. Events fire twice. Pixels never load. Ecommerce events miss data. Campaign URLs are inconsistent. The result is a dashboard nobody fully trusts.
- GA4 support
- Google Tag Manager support
- Form and conversion tracking
- Pixel and script placement
- Event verification
- Campaign tracking
- Ecommerce tracking support
Analytics & Tracking tasks
Tracking support tasks
Google Tag Manager
Tags, triggers, variables, preview testing, duplicate cleanup, container review, and safer script placement.
Forms and conversions
Contact forms, quote forms, thank-you pages, hidden fields, CRM handoff, lead source capture, and notification checks.
Pixels and scripts
Ad pixels, remarketing tags, chat widgets, third-party scripts, and placement that does not wreck the page.
Campaign tracking
UTM cleanup, paid campaign tracking, landing page measurement, source/medium consistency, and practical QA.
Debugging and verification
Browser tools, preview modes, event inspection, network checks, and clear notes about what fires and what does not.
Related analytics & tracking work
Tracking problems usually connect to
GA4 and GTM integrity
When events are missing, duplicated, or mislabeled, the work becomes measurement integrity across GA4 and Tag Manager.
View GA4/GTM helpDisconnected systems
If leads, dashboards, CRMs, or ecommerce numbers disagree, start by mapping the flow from action to destination.
Read the data flow guideAPI handoffs
Forms, CRMs, webhooks, hidden fields, and payload issues can make tracking work overlap with integrations.
View API integration helpAI-built cleanup
AI-generated forms and pages often need GA4/GTM events, conversion checks, and lead-flow verification before launch.
View AI-built website cleanupLanding page measurement
Campaign pages need forms, click tracking, conversion events, UTMs, and verification before they launch.
View landing page helpAnalytics & Tracking scope
GA4 and GTM installation, troubleshooting, and verification
The useful tracking work is not just dropping in a snippet. It is making sure the snippet fires in the right place, sends the right data, avoids duplicates, and reflects the action the business actually cares about.
Analytics & Tracking fit and limits
What Analytics & Tracking includes, and where the limits are
This is practical contract execution. The Web Guy can inspect the site, make changes, troubleshoot issues, explain tradeoffs, and keep work moving. Some problems depend on hosting, platform limits, third-party tools, access, business requirements, or existing code quality.
- Clear hourly rate
- Plain updates
- No fake guarantees
- No unlimited flat-fee work
- No pretending every issue is simple
Analytics & Tracking support paths
Analytics & Tracking supporting pages
These supporting pages route narrower website problems into the right service path instead of leaving the visitor guessing.
- WordPress support
WordPress Form Fixes WordPress Form Fixes help for WordPress form problems where leads, notifications, redirects, or tracking fail. Start with the URL, the symptom, what should happen instead, and any recent changes; the work routes back to website fixes if the request becomes broader.
- Technical SEO
Technical SEO Developer SEO developer services for implementing technical SEO fixes in WordPress, Shopify, and custom websites. Get help with crawl and indexing problems, schema, canonicals, redirects, internal links, JavaScript rendering, Core Web Vitals, CMS templates, Search Console issues, and ranking support for pages that already earn impressions but need better execution.
- API and integration support
Website Integration Help Website integration help for the messy middle between a public site and the systems around it: forms that should create leads, webhooks that should reach another tool, ecommerce data that should stay clean, tracking that should verify the action, and scripts that should fail loudly instead of silently.
- Automation and internal tools
Web Services Automation Web services automation for recurring website work that should not depend on someone remembering to export, compare, clean, paste, check, and summarize the same data by hand every week.
- Analytics and tracking
GA4 / GTM Setup Help GA4 and Google Tag Manager setup help for websites that need practical event tracking, form tracking, conversion setup, ecommerce measurement, pixels, and verification instead of a container full of untested tags.
- Analytics and tracking
Conversion Tracking Troubleshooting Troubleshooting for conversion tracking that does not match reality: missing GA4 events, duplicate GTM tags, broken Google Ads conversions, unreliable pixels, ecommerce mismatches, forms that submit without events, and reports nobody trusts.
- Ecommerce support
Shopify Liquid Support Shopify Liquid Support help for Shopify storefront and Liquid tasks that need technical implementation. Start with the URL, the symptom, what should happen instead, and any recent changes; the work routes back to ecommerce support if the request becomes broader.
Related analytics & tracking work
Where Analytics & Tracking work often expands
These links point to nearby services and skills that often become part of the same real website request.
GA4 / GTM Measurement integrity supports analytics tracking, landing pages, ecommerce support, technical SEO, and agency reporting work.
Production Debugging Production debugging supports website fixes, API integrations, analytics cleanup, security/hosting reliability, and agency overflow work.
AI-Built Website Cleanup Built something with ChatGPT, Codex, Lovable, Bolt, Cursor, Replit, v0, or another AI tool and now it is half-working, hard to edit, slow, broken, or confusing? The Web Guy helps clean up AI-built websites, fix the parts that broke, improve structure, connect forms and tracking, and turn vibe-coded output into something usable.
Landing Page Development Landing pages for real offers: service pages, local SEO pages, campaign pages, paid traffic pages, lead-gen pages, and quick launches that need clean structure instead of decorative fluff.
Analytics & Tracking support routes
Analytics & Tracking connects to nearby website work
If this service is close but not the whole problem, these related pages help route the work by platform, symptom, technical task, or next practical step.
- Service hub
Website Services Use the full services hub when the problem crosses fixes, WordPress, SEO, tracking, ecommerce, speed, or ongoing support.
- Related service
AI-Built Website Cleanup Analytics & Tracking often overlaps with ai-built site cleanup when the work touches the same site, template, tracking, or technical backlog.
- Related service
Landing Page Development Analytics & Tracking often overlaps with landing pages when the work touches the same site, template, tracking, or technical backlog.
- Related service
Technical SEO Implementation Analytics & Tracking often overlaps with technical seo when the work touches the same site, template, tracking, or technical backlog.
- Related skill
GA4 / GTM Measurement integrity supports analytics tracking, landing pages, ecommerce support, technical SEO, and agency reporting work.
- Related skill
Production Debugging Production debugging supports website fixes, API integrations, analytics cleanup, security/hosting reliability, and agency overflow work.
- Related skill
Merchant Center Merchant Center and product data work supports ecommerce support, analytics tracking, technical SEO, schema, and Shopify/Liquid cleanup.
Fix Notes
Recent Fix Notes
Short work notes from related cleanup, debugging, implementation, and support tasks.
Added Floating Click-to-Call and Review Badge Support
A site support note about adding a persistent phone CTA, review badges, cached rating data, and click tracking inside a static export workflow.
TrackingCTAReviewsStatic Site
Read note ->Fixed Lead Tracking for a Contact Form That Was Hard to Measure
A tracking cleanup note about separating broad contact intent from the final lead event in GA4.
GA4GTMFormsConversion Tracking
Read note ->Fix Tracking
Send the URL, the task list, or the thing that keeps getting pushed off. The Web Guy will help turn it into actual website work.
FAQ
Analytics & Tracking questions
What does analytics & tracking cost?
Contract help for this work is billed at $55/hr when the task, site, and access are clear.
What should I send first?
Send the URL, what should happen, what is happening now, timeline, and any audit notes, screenshots, or task lists.
Can this be one-time or ongoing?
Yes. This can be a one-time fix, a small project, agency overflow, or part of ongoing webmaster/platform support.
What does The Web Guy avoid promising?
No fake guarantees, no unlimited flat-rate work, and no pretending every issue is simple before the site is reviewed.