Tracking Scripts and Pixels Are Broken: How to Spot the Problem
Analytics looks wrong, conversions disappear, tags fire twice, pixels are missing, or a tracking script is pasted in three different places.
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GA4 & GTM
Google Analytics, Google Tag Manager, events, triggers, and DebugView work.
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GA4 & GTM troubleshooting posts
These posts share the same symptom, platform detail, or implementation theme and belong together in Search and site navigation.
Google Ads Conversion Tracking Not Working? Check the Full Path
Google Ads conversion tracking can fail because the tag never fires, fires too late, fires twice, imports the wrong GA4 event, loses attribution, or triggers on the wrong page.
Read articleGTM Form Tracking for GA4: Why Form Events Go Missing
Form tracking fails when the tracking method does not match the way the form actually submits. GTM setup needs to follow the real form behavior.
Read articleWebsite Tracking & Data Troubleshooting
When forms, analytics, ecommerce revenue, APIs, dashboards, and CRMs disagree, the fix starts by tracing the data path from user action to final destination.
Read articleNeed help with ga4 & gtm issues?
Send the URL, what is broken, what should happen instead, and any recent changes.