The Web Guy Technical implementation skills
Available for contract web work at $55/hr
These are practical production skills used to fix, stabilize, speed up, automate, measure, and improve websites. They support the $55/hr service work without turning the site into a resume.
Technical skill routing
The skill pages explain the implementation layer behind the service pages, which helps when the request already points to a platform, debugging path, tracking setup, API, SEO system, or performance problem.
Use WordPress Theme Development when the problem lives in templates, layouts, CSS, JavaScript, or page-builder output. Use Production Debugging when the site behavior has to be traced through the real browser, CMS, scripts, hosting, and third-party tools.
For measurement work, start with GA4 & GTM Measurement Integrity. For forms, CRMs, ecommerce systems, payloads, and background jobs, use REST API & Webhook Integrations.
Technical proof
These skills are not resume filler. They are the tools and debugging paths behind WordPress fixes, Shopify cleanup, tracking QA, API work, performance improvements, and SEO implementation.
Platforms skills
Shopify support for stores that need practical Liquid/front-end work, product template cleanup, tracking fixes, product data support, schema, and technical ecommerce troubleshooting.
WordPress plugin developer help for custom plugin development, existing plugin modification, API integrations, WooCommerce extensions, admin tools, automation, shortcodes, and site-specific functionality that should not be buried in a theme file.
Custom WordPress theme development for existing and new WordPress sites: custom themes from designs, child themes, block themes, WooCommerce templates, reusable components, performance-minded templates, accessibility cleanup, and ongoing theme work.
Performance and reliability skills
Technical diagnostics for performance problems that need more than a plugin setting: Core Web Vitals, Lighthouse findings, render-blocking scripts, bundle weight, hydration behavior, caching headers, layout shift, and front-end optimization tradeoffs.
Debugging support for real production websites when something is broken, weird, unstable, or hard to trace across the CMS, front end, scripts, APIs, hosting, tracking, cache, and third-party tools.
Practical support for DNS records, SSL/TLS issues, Cloudflare settings, redirects, cache behavior, domain changes, launch checks, and reliability problems that sit below the visible page.
SEO, data, and measurement skills
Measurement integrity support for GA4, Google Tag Manager, form events, conversions, pixels, campaign tracking, ecommerce events, duplicate tags, and data that needs verification.
Programmatic SEO support for teams that need scalable page structures, templates, internal links, schema, crawl control, data cleanup, and implementation work that does not turn into thin duplicate pages.
Structured data support for teams that need schema added, cleaned up, validated, or connected to real page templates across WordPress, ecommerce, service pages, local pages, FAQs, and technical SEO work.
Practical crawl and internal linking support for sites with broken links, orphaned pages, weak crawl paths, redirect issues, duplicate pages, thin sections, and SEO audit notes that need implementation.
Product data support for ecommerce stores dealing with Merchant Center issues, product schema, feeds, missing attributes, catalog cleanup, product relationships, and tracking gaps.
Integrations skills
Need to know whether an API supports REST and webhooks, or whether a website handoff should use one, the other, or both? This page covers API and webhook support for forms, CRMs, CMS platforms, ecommerce systems, data workflows, background jobs, and automation without becoming fragile.
WordPress and platform work
WordPress Theme Development and WordPress Plugin Development are useful when the issue lives in templates, child themes, shortcodes, admin workflows, hooks, PHP, CSS, JavaScript, or custom site behavior.
Tracking, API, and debugging work
Production Debugging, GA4/GTM Measurement Integrity, REST API & Webhook Integrations, and Performance Engineering help when forms, events, scripts, payloads, or slow pages need to be traced through the real site.
Technical skill handoffs
Use these paths when a capability needs to turn into practical website work, from cleanup and implementation to tracking and performance fixes.
WordPress Theme Development Use this when the work touches PHP templates, child themes, Elementor cleanup, mobile layouts, CSS, JavaScript, or SEO structure.
Production Debugging Use this when a real site has broken forms, scripts, APIs, tracking, CMS behavior, or browser-console errors that need tracing.
GA4 & GTM Measurement Integrity Use this when events, conversions, form tracking, ecommerce data, tags, triggers, or campaign reporting need verification.
REST API & Webhook Integrations Use this when forms, CRMs, ecommerce systems, CMS tools, payloads, or background jobs need to connect without becoming fragile.
Technical skill routes
These links connect the high-level service offer to the implementation details behind WordPress, debugging, tracking, APIs, SEO systems, and performance work.
WordPress Theme Development Use WordPress Theme Development when the work touches PHP templates, child themes, Elementor cleanup, mobile layouts, CSS, JavaScript, or SEO structure.
Production Debugging Use Production Debugging when a real site has broken forms, scripts, APIs, tracking, CMS behavior, or browser-console errors that need tracing.
GA4 & GTM Measurement Integrity Use GA4 & GTM Measurement Integrity when events, conversions, form tracking, ecommerce data, tags, triggers, or campaign reporting need verification.
REST API & Webhook Integrations Use REST API & Webhook Integrations when forms, CRMs, ecommerce systems, CMS tools, payloads, or background jobs need to connect without becoming fragile.
Programmatic SEO Use Programmatic SEO when scalable pages, metadata patterns, schema, internal links, crawl paths, or data cleanup support SEO implementation.
Performance Engineering Use Performance Engineering when slow pages, script bloat, layout shift, cache behavior, hosting limits, or platform weight need a practical review.
Send the URL, platform, symptoms, and what should happen next.
Services and skills
The skill pages explain the technical strengths behind the service pages. If you already know the platform or technical problem, start here. If you know the business task, start with services.
Use hourly help for practical technical tasks, debugging, cleanup, implementation, and support.