Shopify Plus & Liquid Support
Shopify support for stores that need practical Liquid/front-end work, product template cleanup, tracking fixes, product data support, schema, and technical ecommerce troubleshooting.
View Shopify Plus & LiquidSkills
Available for contract web work at $55/hr
Technical Web Skills Behind The Web Guy
These are practical production skills used to fix, stabilize, speed up, automate, measure, and improve websites. They support the $55/hr service work without turning the site into a resume.
Skill routing
Use the skill pages when the technical layer is already clear
The skill pages explain the implementation layer behind the service pages, which helps when the request already points to a platform, debugging path, tracking setup, API, SEO system, or performance problem.
Use WordPress Theme Development when the problem lives in templates, layouts, CSS, JavaScript, or page-builder output. Use Production Debugging when the site behavior has to be traced through the real browser, CMS, scripts, hosting, and third-party tools.
For measurement work, start with GA4 & GTM Measurement Integrity. For forms, CRMs, ecommerce systems, payloads, and background jobs, use REST API & Webhook Integrations.
Skill group
Platforms
WordPress Plugin Development
Custom WordPress plugin work for site-specific workflows, admin tools, data capture, API connections, automation, shortcodes, and functionality that does not belong hacked into a theme file.
View WordPress PluginsWordPress Theme Development
WordPress theme and child theme support for template edits, layout cleanup, Elementor/page builder fixes, mobile issues, PHP templates, CSS, JavaScript, and SEO-friendly page structure.
View WordPress ThemesSkill group
Performance and reliability
Website Performance Engineering
Performance support for sites slowed down by scripts, plugins, oversized assets, layout shift, caching problems, hosting limits, front-end weight, and platform decisions that need a practical review.
View Performance EngineeringProduction Website Debugging
Debugging support for real websites when something is broken, weird, unstable, or hard to trace across the CMS, front end, scripts, APIs, hosting, tracking, and third-party tools.
View Production DebuggingCloudflare, DNS & SSL Support
Practical support for DNS records, SSL/TLS issues, Cloudflare settings, redirects, cache behavior, domain changes, launch checks, and reliability problems that sit below the visible page.
View Cloudflare / DNS / SSLSkill group
SEO, data, and measurement
GA4 & GTM Measurement Integrity
Measurement integrity support for GA4, Google Tag Manager, form events, conversions, pixels, campaign tracking, ecommerce events, duplicate tags, and data that needs verification.
View GA4 / GTMProgrammatic SEO Support
Programmatic SEO support for teams that need scalable page structures, templates, internal links, schema, crawl control, data cleanup, and implementation work that does not turn into thin duplicate pages.
View Programmatic SEOSchema & Structured Data Implementation
Structured data support for teams that need schema added, cleaned up, validated, or connected to real page templates across WordPress, ecommerce, service pages, local pages, FAQs, and technical SEO work.
View Schema & Structured DataCrawl Analysis & Internal Linking Support
Practical crawl and internal linking support for sites with broken links, orphaned pages, weak crawl paths, redirect issues, duplicate pages, thin sections, and SEO audit notes that need implementation.
View Crawl Analysis & Internal LinkingGoogle Merchant Center & Product Data Support
Product data support for ecommerce stores dealing with Merchant Center issues, product schema, feeds, missing attributes, catalog cleanup, product relationships, and tracking gaps.
View Merchant CenterSkill group
Integrations
REST API & Webhook Integrations
API and webhook support for websites that need to connect forms, CRMs, CMS platforms, ecommerce systems, data workflows, background jobs, and automation without becoming fragile.
View APIs & WebhooksPlatform work
Use skills when the failure point is already visible
WordPress Theme Development and WordPress Plugin Development are useful when the issue lives in templates, child themes, shortcodes, admin workflows, hooks, PHP, CSS, JavaScript, or custom site behavior.
Systems work
Debug the path instead of guessing
Production Debugging, GA4/GTM Measurement Integrity, REST API & Webhook Integrations, and Performance Engineering help when forms, events, scripts, payloads, or slow pages need to be traced through the real site.
Technical capabilities
Technical skills that turn into useful website work
Use these paths when a capability needs to turn into practical website work, from cleanup and implementation to tracking and performance fixes.
WordPress Theme Development Use this when the work touches PHP templates, child themes, Elementor cleanup, mobile layouts, CSS, JavaScript, or SEO structure.
Production Debugging Use this when a real site has broken forms, scripts, APIs, tracking, CMS behavior, or browser-console errors that need tracing.
GA4 & GTM Measurement Integrity Use this when events, conversions, form tracking, ecommerce data, tags, triggers, or campaign reporting need verification.
REST API & Webhook Integrations Use this when forms, CRMs, ecommerce systems, CMS tools, payloads, or background jobs need to connect without becoming fragile.
Skill routes
Use the technical skill pages when the platform or failure point is already clear
These links connect the high-level service offer to the implementation details behind WordPress, debugging, tracking, APIs, SEO systems, and performance work.
- WordPress build path
WordPress Theme Development Use WordPress Theme Development when the work touches PHP templates, child themes, Elementor cleanup, mobile layouts, CSS, JavaScript, or SEO structure.
- Debugging path
Production Debugging Use Production Debugging when a real site has broken forms, scripts, APIs, tracking, CMS behavior, or browser-console errors that need tracing.
- Measurement path
GA4 & GTM Measurement Integrity Use GA4 & GTM Measurement Integrity when events, conversions, form tracking, ecommerce data, tags, triggers, or campaign reporting need verification.
- Integration path
REST API & Webhook Integrations Use REST API & Webhook Integrations when forms, CRMs, ecommerce systems, CMS tools, payloads, or background jobs need to connect without becoming fragile.
- SEO systems path
Programmatic SEO Use Programmatic SEO when scalable pages, metadata patterns, schema, internal links, crawl paths, or data cleanup support SEO implementation.
- Speed path
Performance Engineering Use Performance Engineering when slow pages, script bloat, layout shift, cache behavior, hosting limits, or platform weight need a practical review.
Have a technical web problem?
Send the URL, platform, symptoms, and what should happen next.
How to use this section
Skills support services
The skill pages explain the technical strengths behind the service pages. If you already know the platform or technical problem, start here. If you know the business task, start with services.
Contract rate $55/hr
Use hourly help for practical technical tasks, debugging, cleanup, implementation, and support.