The Web Guy Tracking scripts
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Analytics looks wrong, conversions disappear, tags fire twice, pixels are missing, or a tracking script is pasted in three different places.
Something broke
Related symptoms worth checking alongside this guide include forms and modals not working, embeds, iframes, and widgets breaking pages and topological relevance and vector SEO because real website problems often cross visual behavior, forms, scripts, tracking, and CMS layers.
If this article describes the symptom on your site, compare Analytics & Tracking and GA4 / GTM before turning the problem into a request.
If the first fix path is not quite right, AI-Built Cleanup may be the better service or skill page. You can also use Contact once you have the URL, symptom, timeline, and what should happen instead.
| Common signs | GA4 conversions are missing, GTM preview mode looks messy, events fire twice, ad platforms disagree with form submissions, or campaign landing pages do not show the actions that matter. | URL, symptom, expected behavior, and recent changes | Analytics & Tracking |
| Likely causes | Tracking breaks when forms change, thank-you pages disappear, scripts are duplicated, GTM containers overlap with hard-coded snippets, consent tools block tags, or ecommerce templates send incomplete data. | URL, symptom, expected behavior, and recent changes | Analytics & Tracking |
| What to send | Send the URL, the conversion or event that should be tracked, the platform involved, GTM/GA4 notes if available, and any recent form, landing page, theme, or checkout changes. | URL, symptom, expected behavior, and recent changes | Analytics & Tracking |
| Practical fix path | A practical fix checks what fires, where it fires, what data is sent, whether tags are duplicated, and whether the tracked action matches what the business actually cares about. | URL, symptom, expected behavior, and recent changes | Analytics & Tracking |
GA4 conversions are missing, GTM preview mode looks messy, events fire twice, ad platforms disagree with form submissions, or campaign landing pages do not show the actions that matter.
Tracking breaks when forms change, thank-you pages disappear, scripts are duplicated, GTM containers overlap with hard-coded snippets, consent tools block tags, or ecommerce templates send incomplete data.
Send the URL, the conversion or event that should be tracked, the platform involved, GTM/GA4 notes if available, and any recent form, landing page, theme, or checkout changes.
A practical fix checks what fires, where it fires, what data is sent, whether tags are duplicated, and whether the tracked action matches what the business actually cares about.
Fix options
These links connect the symptom in the article to the service or skill path that usually handles the fix.
Analytics & Tracking Use this when the symptom in this article needs hands-on help, technical implementation, or a clearer request path.
GA4 / GTM Use this when the symptom in this article needs hands-on help, technical implementation, or a clearer request path.
AI-Built Cleanup Use this when the symptom in this article needs hands-on help, technical implementation, or a clearer request path.
Landing Pages Use this when the symptom in this article needs hands-on help, technical implementation, or a clearer request path.
Useful next links
These related pages connect this article to the hands-on services, skills, and request paths that usually solve the problem on a real site.
Analytics & Tracking Use Analytics & Tracking when the issue needs hands-on website support instead of another generic troubleshooting article.
GA4 / GTM Use GA4 / GTM when the issue needs hands-on website support instead of another generic troubleshooting article.
AI-Built Cleanup Use AI-Built Cleanup when the issue needs hands-on website support instead of another generic troubleshooting article.
Landing Pages Use Landing Pages when the issue needs hands-on website support instead of another generic troubleshooting article.
Send the URL, the symptom, what should happen instead, and anything that changed recently.
More troubleshooting
If your website is broken and the next thought is fix my broken website, identify what is broken, when it started, what changed, and whether rollback, cache cleanup, plugin/theme isolation, hosting review, or developer repair is the safest first move.
Read the postWhen the site is already broken, the useful move is to protect the current state, reproduce the symptom, identify the affected business path, and fix the smallest verified cause.
Read the postSEO recommendations do not help much while they sit in a spreadsheet. Technical SEO implementation turns crawl notes, audit tasks, internal link gaps, schema needs, and template fixes into real site changes.
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