Tracking scripts

Available for contract web work at $55/hr

Tracking Scripts and Pixels Are Broken: How to Spot the Problem

Analytics looks wrong, conversions disappear, tags fire twice, pixels are missing, or a tracking script is pasted in three different places.

Something broke

Common signs

GA4 conversions are missing, GTM preview mode looks messy, events fire twice, ad platforms disagree with form submissions, or campaign landing pages do not show the actions that matter.

Likely causes

Tracking breaks when forms change, thank-you pages disappear, scripts are duplicated, GTM containers overlap with hard-coded snippets, consent tools block tags, or ecommerce templates send incomplete data.

What to send

Send the URL, the conversion or event that should be tracked, the platform involved, GTM/GA4 notes if available, and any recent form, landing page, theme, or checkout changes.

Practical fix path

A practical fix checks what fires, where it fires, what data is sent, whether tags are duplicated, and whether the tracked action matches what the business actually cares about.

Where tracking script cleanup should route

Broken pixels and duplicated scripts are usually part of a larger measurement problem. These pages cover the service and skill paths that make the data trustworthy again.

Analytics & Tracking Use Analytics & Tracking for GA4, GTM, pixels, conversion events, form tracking, ecommerce tracking, duplicate scripts, and tag cleanup.GA4/GTM Measurement Integrity Use GA4/GTM Measurement Integrity for trigger QA, DebugView checks, event naming, conversion verification, duplicate containers, consent issues, and reporting confidence.Landing Pages Use Landing Pages when tracking needs to launch with a campaign page, paid traffic page, lead form, phone click, or conversion-focused page.Website Data Systems Use Website Data Systems when GA4, GTM, forms, ecommerce data, CRMs, dashboards, or APIs disagree and the whole flow needs to be traced.

Fix options

Turn this article into the right fix path

These links connect the symptom in the article to the service or skill path that usually handles the fix.

Analytics & Tracking Use this when the symptom in this article needs hands-on help, technical implementation, or a clearer request path.

GA4 / GTM Use this when the symptom in this article needs hands-on help, technical implementation, or a clearer request path.

Landing Pages Use this when the symptom in this article needs hands-on help, technical implementation, or a clearer request path.

Useful next links

Where this problem usually connects

These related pages connect this article to the hands-on services, skills, and request paths that usually solve the problem on a real site.

Need this fixed on a real site?

Send the URL, the symptom, what should happen instead, and anything that changed recently.

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