The Web Guy Blog category
Lead flow, GA4, GTM, pixels, dashboards, APIs, CRMs, and conversion reporting.
Articles
These posts are grouped here because they solve closely related website problems and implementation questions.
Google Ads conversion tracking can fail because the tag never fires, fires too late, fires twice, imports the wrong GA4 event, loses attribution, or triggers on the wrong page.
Read articleForm tracking fails when the tracking method does not match the way the form actually submits. GTM setup needs to follow the real form behavior.
Read articleAnalytics looks wrong, conversions disappear, tags fire twice, pixels are missing, or a tracking script is pasted in three different places.
Read articleThe form submits but nobody gets the lead, validation fails, a popup will not open, or the thank-you flow no longer tracks correctly.
Read articleWhen forms, analytics, ecommerce revenue, APIs, dashboards, and CRMs disagree, the fix starts by tracing the data path from user action to final destination.
Read articleSend the URL, the symptom, what should happen instead, and any recent changes.